Threads is making more changes to address long-running complaints from users. This time, the company is testing out improvements to its search and trending topics feature in updates that Adam Mosseri described as “long-overdue improvements.”
On search, Threads is testing the ability to search for posts within specific date ranges and account-specific searches. The changes are similar to some of X’s advanced search capabilities and could make it easier for users to look for a specific post they want to revisit. The lack of advanced search on Threads has long been frustrating and up to now, the most reliable way to search for a specific Threads post was to use Google.
Threads is also experimenting with AI-powered summaries for its “trending now” topics, which shows US users a handful of on the platform. The app will also show an “expanded set” of trends (currently, Threads only displays five trends at a time). The changes sound a little more like how X handles trends, which are sometimes by its “Grok” AI feature. (Grok has somewhat of a mixed track record when it comes to , however.) It’s unclear how Meta plans to handle these summaries, though the company already uses Meta AI to summarize Facebook comments and discussions in groups.
The new tests are the latest in a flurry of updates from Threads. In the last week, Meta has also announced a test of , which it just five days later, and improvements to users’ . Those changes also just happen to coincide with a huge surge in growth for Threads competitor Bluesky. The decentralized service has grown to more than users and has had several days where its growth has rivaled Threads daily sign-up numbers.
