On the blue carpet, attendees, creators, and tastemakers took photos using Galaxy S25 Edge, with each image being saved to the Samsung Cloud for easy access and secure protection.
NEW YORK, NEW YORK – MAY 30: Guests attend Samsung Galaxy S25 Edge launch at Edge at Hudson Yards on May 30, 2025 in New York City. (Photo by Bryan Bedder/Getty Images for Samsung Galaxy)
Guests had the chance to try out fan-favorite Galaxy AI tools, including Motion Photo, Nightography, and Generative Edit on-site. The ‘Live on the Edge’ event also featured a series of interactive moments, including a multi-sensory elevator ride and a “swamp in the sky” powered by Gemini AI. Guests were immersed in a world as light and effortless as the S25 Edge, all culminating in a special performance by the swamp princess herself.
NEW YORK, NEW YORK – MAY 30: Malik Mclntyre attends Samsung Galaxy S25 Edge launch at Edge at Hudson Yards on May 30, 2025 in New York City. (Photo by Bryan Bedder/Getty Images for Samsung Galaxy)
While walking through the swampy décor, guests also took part in a lively scavenger hunt powered by Galaxy AI. Hidden throughout were secret “Swamp Drops” that allowed guests to enter to win a special prize.
