Display
Live demonstrations at Booth #6466 will showcase AI-powered drive-thru and kiosk solutions that improve staff productivity and speed up customer service
5/15/2025
Samsung Electronics America and SoundHound AI, Inc. (Nasdaq: SOUN), a global leader in voice artificial intelligence, today announced their participation in the 2025 National Restaurant Association (NRA) Show, which will take place from May 17-20 in Chicago. Attendees can visit Booth #6466 to experience their innovative integrated technologies for quick-service restaurants.
SoundHound provides an end-to-end, omnichannel voice AI platform that powers fast, seamless ordering and support across front-of-house, back-of-house and off-premise channels, including drive-thru, phone, kiosk, in-vehicle systems and any other connected devices.
At the NRA Show booth, Samsung and SoundHound will showcase their Dynamic Drive-Thru solution, featuring a live demo from Burger King UK. This solution combines 55-inch Samsung OH Series Outdoor Signage with SoundHound’s voice AI platform to provide an interactive, user-friendly ordering experience. Attendees can also explore how Galaxy Tab S10+ tablets support Smart Answering, a fully automated phone assistant that handles inbound calls using business-specific data, and Employee Assist, an AI coach that provides instant answers to restaurant staff on the job.
Throughout the booth, 55-inch models of Samsung’s QBC Series 4K UHD Displays will showcase demonstrations of the latest SoundHound innovations in dynamic, true-to-life color. The content will feature solutions such as Voice Insights, which unlocks actionable data from customer conversations, and Smart Lane, a next-gen drive-thru solution designed to accelerate service and reduce wait times.
“Exceptional customer experiences are built on simplicity, efficiency and consistency — and that’s exactly what voice AI and digital displays deliver,” said Sara Grofcsik, Head of Sales, Display Division, Samsung Electronics America. “At this year’s National Restaurant Association Show, attendees can see how Samsung and SoundHound are transforming everyday moments like self-service ordering into seamless, memorable experiences. Together, we’re not just meeting expectations; we’re helping define the future of restaurant service.”
At the center of the booth is SoundHound’s groundbreaking in-car voice commerce platform – the first of its kind to allow drivers and passengers to order takeout directly from their car’s infotainment system. Visitors can experience a live demo, placing real-time orders from SoundHound’s restaurant partners, paying hands-free and navigating to the nearest pickup location, all using their voice.
“The National Restaurant Association Show is a key moment for us to demonstrate how voice AI is reshaping restaurant operations,” said Ben Bellentini, SVP of Restaurant Sales at SoundHound AI. “From the drive-thru to behind the counter, and even behind the wheel, our solutions increase speed, sales, and employee and consumer satisfaction.”
For more information about the NRA Show booth, please visit https://www.soundhound.com/nra-2025/. If you’re interested in learning more about Samsung’s restaurant display solutions, visit https://www.samsung.com/us/business/solutions/industries/quick-service-restaurant/displays/.
