Since debuting in February 2024, Samsung Electronics’ Bespoke AI Laundry Combo1 has sold more than 100,000 units in Korea and won 21 major awards,2 building a strong presence in the all-in-one washer-dryer market.
Designed to boost convenience and make smarter use of time and space, the Bespoke AI Laundry Combo is reshaping daily life. Samsung Newsroom took an inside look at how that transformation is taking place and why.
Wash and Dry in One Go — A Simpler Routine for Better Living
According to a Samsung survey3 of 206 buyers in Korea who purchased all-in-one washer-dryers released in 2024, respondents cited the following top reasons for their purchase — no laundry transfer needed (23%), saving space (21%), single installation for both washing and drying (12%), and one-step operation from wash to dry (11%).
As laundry becomes simpler and more convenient, how and when people do it is evolving. Compared to before purchasing all-in-one models, people are washing their clothes more frequently. Dual-income households, in particular, are increasingly doing their laundry on weeknights after work.
As washing and drying are completed in a single automated cycle, the Bespoke AI Laundry Combo allows users to simply load their clothes, press start and walk away. There’s no need to wait around or manually move wet clothes to a separate dryer. Furthermore, the Auto Open Door feature even opens the door automatically once drying is complete, releasing moisture quickly and enhancing hygiene and convenience.
Simple Setup, Smarter Use of Space and AI-Optimized Cycles
The Bespoke AI Laundry Combo also offers improved space efficiency and greater flexibility in installation. Unlike conventional setups that require separate space for both washer and dryer units, the all-in-one unit reduces spatial demand by around 40%,4 with no need to stack two machines or place them side-by-side. Its lower height also allows for extra shelving in laundry or utility rooms.
▲ The Bespoke AI Laundry Combo reduces spatial demand by around 40% compared to conventional washer and dryer setups.
In addition, the Bespoke AI Laundry Combo’s AI-powered features significantly boost efficiency. AI Wash & Dry5 automatically selects the best wash and dry settings based on weight, fabric type and soil level, removing the need for manual configuration.
In the survey, customers in Korea expressed high satisfaction6 with features like the Flex Auto Dispense System7 (91%) and AI Energy Mode8 (89%). The Flex Auto Dispense System adjusts the detergent amount to suit the load of laundry when detergent is pre-filled in the compartment, reducing maintenance hassle and preventing overuse or underuse of detergent, which is a common issue with conventional washing machines.
Energy efficiency has also improved, as the 2025 Bespoke AI Laundry Combo consumes 45% less electricity per kilogram than the minimum required for top-rated front-load washers in Korea.9 With AI Energy Mode, users can reduce energy consumption by up to 60% without compromising performance.10
Samsung continues to drive the popularization of all-in-one washer-dryers by introducing products with industry-leading drying capacity.11 The 2025 Bespoke AI Laundry Combo increases capacity by 3kg to a total of 18kg, while reducing drying time by 20 minutes to complete a full wash-and-dry cycle in as little as 79 minutes.12
“We are committed to introducing more products like the Bespoke AI Laundry Combo that bring meaningful changes to users’ daily lives,” said Jong-Hun Sung, Vice President and Head of Clothing Care R&D Group at Digital Appliances (DA) Business, Samsung Electronics. “With our innovative technology and focus on personalized user experiences, we aim to open a new chapter in home appliances.”
As laundry becomes an increasingly seamless experience, Samsung will continue to enable a smarter, more convenient way of living, one cycle at a time.
1 All information regarding the Bespoke AI Laundry Combo in this article is based on products launched in South Korea. Product specifications may vary by country and region of release. For accurate information, please refer to the official sales outlet or the manufacturer’s website in your country.
2 Recognitions include Winner of the iF Design Award (2024, 2025), Finalist of the IDEA Design Award (2024), Bronze for the Good Design Award by the Korea Institute of Design Promotion (2024), Winner of the Korea Innovation Frontier Award by the Korean Standards Association (2024), Honoree at the CES Innovation Awards (2024), Winner of the Ergonomic Design Award by the Ergonomics Society of Korea (2024), Korea Green Product of the Year by the Korea Green Purchasing Network (2024), Winner of the Jang Young-Shil Award by Korea’s Ministry of Science and ICT (2024), Winner of the Korea Electronics Show Innovation Award (2024), No.1 in INNO STAR and GREEN STAR by Korea Management Registrar Inc. (2024, 2025), No.1 in Home Appliance A/S in the KS-SQI and KSQI by the Korean Standards Association and Korea Management Association Consultants respectively (2024), No.1 in the Washer-Dryer Category in the KS-QEI by the Korean Standards Association (2024), Winner of the Korea Brand Hall of Fame by the Institute for Industrial Policy Studies (2025), Winner of the Canstar Blue Most Innovative Award in Australia (2025), and No.1 in the Washer-Dryer Category by Consumer Reports in the United States (2024, 2025).
3 Based on an online survey conducted on 206 buyers of all-in-one washer-dryers in Korea, including 154 who purchased Samsung’s Bespoke AI Laundry Combo. Participants included purchase decision-makers, primary users and buyers of models released in 2024.
4 When installing the Bespoke AI Washer (25kg) and Dryer (22kg) in a stacked configuration, the required height is 1,890mm. In a side-by-side configuration, the required width is 980mm. In comparison, the Bespoke AI Laundry Combo has a height of 1,110mm and width of 686mm.
5 Detects fabric type under AI Wash & Dry mode for loads up to 3kg. Detects soil level under the same mode for loads up to 9kg. Detects a total of five fabric types — normal, towels, delicates, denim and outdoor — and when multiple fabric types are mixed, identifies them as either “normal” or the type that most closely matches.
6 Research Methodology: Satisfaction levels for each of the 2024 Bespoke AI Laundry Combo’s 14 features were measured using a 7-point scale. The results reflect the proportion of respondents who selected the top two ratings: “Very satisfied” and “Satisfied.”
7 Based on a 5kg laundry load using the standard wash cycle, with the detergent amount set to “normal” and concentration set to “regular.” Results are based on internal testing and may vary depending on actual usage conditions. When filling the main and optional compartments with regular detergent, the auto-dispense system can operate for up to 13 weeks per refill under a usage rate of three cycles per week.
8 AI Energy Mode activates immediately when “Maximum Saving” is selected as the monthly usage target within the SmartThings Energy service. When “Progressive tier” or “Custom” settings are selected, operation time and energy savings may vary depending on the user-defined conditions. To manage energy use based on tiered electricity pricing, a separate smart meter may be required depending on the user environment. AI Energy Mode is available exclusively via SmartThings, which may have limitations depending on the supported environment and usage conditions.
9 Based on data for front-load (or electric) washing machines listed on the Korea Energy Agency website. The minimum standard for Grade 1 energy efficiency is 45.8 Wh/kg. The 2025 Bespoke AI Laundry Combo’s energy efficiency rate is 24.9 Wh/kg.
10 Conducted using 3kg of standardized test fabric in accordance with KS C IEC 60456, with the fabric type identified as “normal” and the water temperature set to 20°C. Power consumption was compared with AI Energy Mode (set to “Maximum Saving”) turned on and off. Test model: WD25DB8995BZ; Reference model: WD90F25***.
11 As of March 5, 2025, the 2025 Bespoke AI Laundry Combo’s 25kg washing capacity is the largest among household washing machines registered with the Korea Energy Agency. Its 18kg drying capacity is the largest among front-load models as of March 10, 2025.
12 Based on DOE standard test fabric composed of 50% cotton and 50% polyester, using the Quick Cycle. Actual results may vary depending on fabric type, moisture content, characteristics, and laundry load in real-world usage conditions.
